{"id":104934,"date":"2026-06-19T14:12:53","date_gmt":"2026-06-19T07:12:53","guid":{"rendered":"https:\/\/todo.today\/?post_type=guide&#038;p=104934"},"modified":"2026-08-02T12:06:45","modified_gmt":"2026-08-02T05:06:45","slug":"writing-title-and-description","status":"publish","type":"guide","link":"https:\/\/todo.today\/guides\/writing-title-and-description\/","title":{"rendered":"Writing a Great Title &amp; Description"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your title and description do most of the work of getting someone to show up. The title earns the tap; the description seals the decision. Here&#8217;s how to write both well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The title<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it to the <strong>name of the event<\/strong> \u2014 clear and to the point. The date, time, and venue already appear on your event card, so you don&#8217;t need them in the title.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The date, day, or time (&#8220;Friday&#8221;, &#8220;Tonight&#8221;, &#8220;June 14&#8221;)<\/li>\n<li>The venue or host name<\/li>\n<li>Hype and all-caps (&#8220;BEST EVENT EVER!!!&#8221;)<\/li>\n<li>Strings of emojis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Good:<\/strong> Sunset Ecstatic Dance \u00b7 Introduction to Pottery \u00b7 Contact Improvisation Jam \u00b7 Sound Journey &amp; Meditation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avoid:<\/strong> Friday Ecstatic Dance at Pyramid \u00b7 FREE YOGA CLASS!!! \u00b7 Ecstatic Dance Koh Phangan June 14<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be specific rather than short. &#8220;Morning Vinyasa Flow&#8221; tells people more than &#8220;Vinyasa,&#8221; and it costs nothing. If your event has a sub-type or theme, a colon works well: &#8220;Sound Journey: Gongs &amp; Crystal Bowls.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for a few short paragraphs \u2014 enough to answer what it is, what happens, and who it&#8217;s for. A simple structure works every time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open with what it is.<\/strong> One or two lines on the experience.<\/li>\n<li><strong>What happens.<\/strong> Walk people through the flow \u2014 what to expect when they arrive and during the event.<\/li>\n<li><strong>Who it&#8217;s for.<\/strong> Beginners welcome? All levels? Bring a friend? Say so.<\/li>\n<li><strong>Practical info.<\/strong> Anything they need to know \u2014 what to bring, what to wear, arrival notes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can format the text with <strong>bold<\/strong> and bullet lists to make it easy to scan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A few things to avoid<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing hype and ALL CAPS<\/li>\n<li>Walls of emojis<\/li>\n<li>Repeating the date, price, or location that already show on the card<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Write the way you&#8217;d describe it to a friend who&#8217;s deciding whether to come. Clear and warm beats loud and salesy every time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Daily Specials and 1:1 sessions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The same rules apply, with one difference: name the offering, not a moment in time. &#8220;Sauna &amp; Ice Bath&#8221; rather than &#8220;Tonight&#8217;s Sauna Session.&#8221; A Daily Special is something people can come and do whenever you&#8217;re open, so the title shouldn&#8217;t imply a one-off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stuck? Use this prompt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If writing isn&#8217;t your thing, paste the block below into ChatGPT, Claude, or any AI assistant, add your raw event details at the bottom, and it will give you a title and description in our format. Always read what comes back and make it sound like you, it&#8217;s a starting point, not a finished listing.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">You are helping me write a listing for Todo.Today, a curated local events platform. Write in a warm, clear, human voice. No marketing hype, no ALL CAPS, no emoji strings, no em dashes.\n\nGive me three things:\n\n1. TITLE\nJust the name of the event. No date, day, time, venue, or host name (those show separately on the card). Be specific rather than short: \"Morning Vinyasa Flow\" not \"Vinyasa\". Use a colon for a sub-type or theme if it helps. Max 80 characters.\n\n2. SHORT DESCRIPTION\nOne sentence, max 120 characters, that makes someone want to tap. This is the line people see on the event card. Don't repeat the title.\n\n3. DESCRIPTION\nThree to five short paragraphs, in this order:\n- What it is (one or two lines on the experience)\n- What happens (the flow, what to expect on arrival and during)\n- Who it's for (beginners welcome? all levels? any prerequisites?)\n- Practical info (what to bring, what to wear, arrival notes)\n\nDo not put the date, time, price, venue name, address, or booking links in the description. Those all live in their own fields. Do not use em dashes. Keep it under 1000 characters.\n\nHere are my event details:\n[paste everything you have: what it is, when, where, who's leading it, price, what people should know]<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">One warning: AI tends to invent details it wasn&#8217;t given. Check that every claim in the result is actually true of your event before you submit it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Write event titles and descriptions that get people to show up: a clear naming formula, a simple description structure, the mistakes to avoid, and a copy-paste AI prompt if you&#8217;re stuck.<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":4,"template":"","meta":{"ttg_helpful_yes":0,"ttg_helpful_no":0,"tt_seo_title":"","tt_seo_description":"","footnotes":""},"guide_category":[1188],"class_list":["post-104934","guide","type-guide","status-publish","hentry","guide_category-creators"],"_links":{"self":[{"href":"https:\/\/todo.today\/api\/wp\/v2\/guide\/104934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/todo.today\/api\/wp\/v2\/guide"}],"about":[{"href":"https:\/\/todo.today\/api\/wp\/v2\/types\/guide"}],"author":[{"embeddable":true,"href":"https:\/\/todo.today\/api\/wp\/v2\/users\/5"}],"version-history":[{"count":0,"href":"https:\/\/todo.today\/api\/wp\/v2\/guide\/104934\/revisions"}],"wp:attachment":[{"href":"https:\/\/todo.today\/api\/wp\/v2\/media?parent=104934"}],"wp:term":[{"taxonomy":"guide_category","embeddable":true,"href":"https:\/\/todo.today\/api\/wp\/v2\/guide_category?post=104934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}