How to Understand Your Customer and Market Your Product
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3 practical sessions for entrepreneurs, experts, and small projects [in Russian]
If you sell your services, expertise, or a product but find it hard to understand why some customers buy while others walk away - these sessions will help you stop guessing and start relying on real customer feedback.
What to Expect at the Session
🟣Session 1 - How People Choose a Product
We'll explore why people don't just buy a "service," "course," or "consultation," but rather a way to solve their problem.
Who's leading
Kate Semenova @kate.jet - entrepreneur, SMM strategy and content marketing consultant. Former Head of Content at Refocus, an international EdTech startup named one of Forbes' Top 10 Fastest-Growing Startups of 2023. She built the SMM department from scratch and generated $1 million in revenue in just one year. She consults with startups and businesses in Asia, Europe, the U.S., and the CIS. She has been featured in Forbes US with an article on a systematic approach to SMM strategy.